Projects & Grants
| An investigation of communication in selected specialised genres using (multimodal) discourse analysis | |
|---|---|
| Project Id | SGS12/FF/2026 |
| Main solver | Mgr. Gabriela Zapletalová, Ph.D. |
| Period | 1/2026 - 12/2026 |
| Provider | Specifický VŠ výzkum |
| State | solved |
| Anotation | The proposed team project contributes to the research into specialised language and deepens it in the field of studying communication strategies arising from four specific genres shaped by genre-inherent modalities: (i) discussion forums in the environment of new educational platforms (MOOCs) on the web, (ii) videotutorial as a distance learning tool (online tutoring), (iii) academic writing as a genre emerging in real time outside the internet, and (iv) online mass media discourse as a discourse connecting traditional (written and spoken) genres using the technological possibilities of the Internet, such as the possibility of connecting text, image, and sound, or providing users with an interactive platform in connection with the (a)synchronous chronotope of the web. The aim is to create a mosaic of characteristics typical of these genres, anchored in a shared methodological framework. The methodological framework of the four studies consists of discourse analysis (J. P. Gee, M. Bednarek) and multimodal analysis of linguistic communication (J. Bateman, C. Jewitt, G. Kress, T. van Leeuwen). This setup will allow for the comparison of individual outputs. Within the quantitative analysis, all four genres will be examined using software tools for working with corpus data, and the analyses will be based on corpus approaches to language data. The concept of the project, whose internal structure is determined by the research of three different genres, has a unifying overlap in their anchoring in specialised discourse. |
| Total Costs | 187 242 CZK |
